Digital Advertising
Flyers
Geofencing
Videography
Helpful Resources
Marketing Tools
Social Media
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Graphic Design
Ring Power Marketing
HOW WE CAN HELP YOU
Our Purpose
We serve as the face of Ring Power by coordinating and producing all materials representing the business. It is our job to reach out to prospects, customers, and the community, while creating an overarching image that represents your company in a positive light. Marketing helps to build a relationship between a business and its customers. Segmentation helps the business meet the needs of its customers hence gaining their trust. The product team ensures the business delivers what's promised at the right time. This makes the customers brand loyal.
Digital Advertising
Google Advertising: Expertise in creating and managing Google Ads campaigns to drive targeted traffic and conversions.
Videography: Professional video production for promotional, instructional, and corporate content, enhancing engagement and storytelling.
Graphic Design: High-quality design services for branding, marketing collateral, and digital content, ensuring a strong visual identity.
Geofencing: Precision marketing through geofencing to target customers within specific geographic areas, increasing relevance and impact.
SEO & SEM: Optimizing content for search engines to boost visibility and attract more qualified leads.
Marketing Tools
HubSpot
HubSpot helps us manage and nurture leads through automated workflows and emails, ensuring that we stay connected with prospects at every stage of the sales funnel. By integrating with our CRM, HubSpot ensures that our sales team has access to up-to-date customer information, leading to more personalized and effective communication.
In-house Advertising
Google Advertising enables us to target specific demographics, interests, and behaviors, ensuring that our ads reach the right customers at the right time. Through Google Ads, we can re-engage previous visitors to our website, increasing the chances of conversion. These ads can be seen on email, website banners, google search, youtube ads, and geographically targeted. This is a very expensive service when outsourced, but we now have this ability in house!
SEMRush
Keyword Research & SEO: SEMRush helps us identify high-performing keywords and optimize our content to rank higher in search engines, ensuring that we attract the right audience.Also provides Competitve analysis and content strategies.
Artificial Intelligence
We use Ai for an array of services such as generating high-quality, engaging content for blogs, social media, and email campaigns, video narration, website coding, and customer analysis.
Adpipe
Allows us to create and distribute video content effectively, reaching the right audience on multiple platforms. With Adpipe, we can segment our audience and deliver video ads to specific demographics, detailed analytics, helping us measure the effectiveness of our video campaigns and optimize for better performance, which in turn increases the likelihood of engaging the right customers.
ScreamingFrog
ScreamingFrog helps us perform detailed audits of our website and competitiors, identifying possible opportunites we can take advantage of. By gathering key information from competitors website we can see what methods are most effective when building webpages.
Adobe Suite Products
Tools like Photoshop, Illustrator, and InDesign allow us to create visually appealing marketing materials such as brochures, flyers, presentations, that attract and engage our target audience. Adobe Premiere Pro and After Effects help us produce high-quality video content for ads and social media, enhancing our brand’s visual storytelling.
TAKE ADVANTAGE OF OUR LIMITED TIME OFFERS!
Flyers
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Interactively integrate professional data, to progressively benchmark next-generation architectures, then phosfluorescently aggregate process-centric e-tailers.
Remarketing
Is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness.
Retargeting
Is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.Retargeting is a tool designed to help companies reach the 98% of users who don't convert right away.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal customers.
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Helpful Resources
CAT CENTRAL | VISION LINK | CAT CARD | QR CODE | PARTS.CAT.COM | DISCOUNTS
Thank you for choosing Ring Power as your trusted partner. We want to make sure you receive the maximum value, benefits, and convenience your Cat Equipment can offer. That begins with knowing what Caterpillar tools and applications are available.
Even though many of these are online tools, we have a team of Ring Power employees standing by to help you register for and navigate each...in person or over the phone!
We also have several other programs and services that can save you time and money – here are some of our most popular programs and links:
Check availability, pricing, and order online when it is most convenient for you on your computer or mobile device. REGISTER NOW!
- Add your equipment serial number to your account to find factory fit parts using My Equipment
- Quick Order your saved lists and past orders
- Access part manuals
- No restocking fees on returns for products ordered on PCC
VisionLink® - The perfect on-the-go solution, the VisionLink® Mobile App lets you stay on top of your fleet anytime, anywhere — right from the palm of your hand. Choose the right subscription level for your needs to be able to track machine hours, location, health, and more. Please note that the basic Connect subscription is FREE!
Cat® Card – With no annual fee and competitive rates, the Cat® Card is a flexible, unsecured line of credit. Applying for the Cat card before you need it can get you out of a tight spot in case you ever need a part, service, attachment, or rental and don’t have all the cash on hand. You’ll also earn points on eligible purchases that you can use towards future purchases.
Ring Power Special Offers & Discounts – Check back often to see what discounts are being offered for parts, service, and sales. Offers may include Caterpillar national programs and Ring Power issued programs.
Every new Cat machine is equipped with a QR Code unique to its serial number. Scan the QR code with your mobile device and be instantly directed to resources for your specific needs. Access Operation & Maintenance Manuals (OMMs), guided troubleshooting and self-service tools, find parts verified to fit your asset, and much more!
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